Smart Mobs: smart mob(ile)s or smart Men On Bits?

In this review, Howard Rheingold’s vision on the future of communication and interaction is explained, as layed out in his book ‘Smart Mobs: The Next Social Revolution’, 2002.
Rheingold noted that SMS has been used for dating in teenage culture but also for the mobilization of big groups; for example in the overthrowing of the Filipinian government in 2001 or the goal orientedness of the protests in Seattle. Instead of just seeing SMS as a technology in his book, Rheingold takes you on a journey to discover the broader system that enables such a seemingly simple medium to have such a profound impact on society.
Three observations are at the basis of Rheingold’s book:
- 1) There are ever smaller, more powerful, and cheaper computational devices,
- 2) There is more and more ‘always on’ wireless communication to, and connectivity between, these devices,
- 3) The people using them constitute and live in social networks which can be easily accessed anytime at any place, through these devices.
Rheingold’s central thesis is that the combination of these three offers people a new way to combine their knowledge and energy. This then gives rise to Smart Mobs: ad-hoc self organizing networks of people in the technosphere, capable of collective action. In his book he looks at how people interact with, and through, close-by and invisible ubiquitous technologies like the Internet, mobile phones, wireless and the web. He extrapolates from his observations and goes on a quest to get wiser. He foresees that the possibility to add wireless communication in every device will be another shift in the way people will interact with each other.
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