social yahoo
Finnaly came around reading some articles i marked 2read long time ago. Here an interesting quote from an article about yahoo buying del.icio.us and flickr
“In topology search, what you’re really doing is conferring to webmasters the privilege of deciding what’s important for everybody. They cast their votes on what’s important by building links - and they do it in a way that smears it out for everybody, so we all get the same results.” The concept of personal search and social search, he says, “democratises that process, and says ‘why should webmasters be the only authority we trust and confer that privilege to?’. Why can’t I pick other authorities of trust, like for instance my friends? What is their opinion?”
So instead of getting the same results as everybody who searches a term, you get results that are filtered through your social group. You choose your own peers - friends, family, colleagues, interesting strangers - and they provide your answers. And by including different levels of friendship, you can increase the size of your net dramatically. Even if you have just 10 contacts, and those contacts have another 10 each, that’s still more than 100 potential sources within two hops. The concept is useful, perhaps, but maybe not for everyone.
“If you’re trying to find the population of London, you don’t need social search,” admits Horowitz. “But if you’re trying to find a restaurant to eat at, a blog to read, or a plumber who’s reputable - the kind of things you depend on the expertise of others to know - that’s where the social search phenomenon comes in.”




