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Andernieuws.net 2003: The Media Pool & News Portal Model
The Media Pool & News Portal Model
updated, July 7, 2003
The Media Pool & News Portal Model is an internet based model of news gathering and exhange which is meant to facilitate a special media effort for an event or campaign. The first (very limited) experiment with this model was the ‘Joburg Media’ web site, joburgmedia.net. Joburg Media provided a platform for information-exchange about the 2002 UN Johannesburg Summit on sustainable development and has now become an archive. (A report in Dutch is available).
The platform only uses ‘E-media’, such as web sites, mailing lists, newsgroups and Internet radio. These channels are already capable of transportation of text, pictures and audio material and high quality video will follow soon. This makes it possible to keep the cost low for both the initiators and everyone using the platform.
Of course the material can still be used by non-internet based media, like newspapers or radio stations.
This platform is especially useful when concers arise that an event or campaign may not get a fair share of media exposure, due to the complexity of the subject or because the subject does not appeal to the mass media. Examples are UN conferences, anti-war campaigns, aid campaigns, etc. In most cases the platform will be a temporary project, but the web site can remain as a permanent archive on the subject.
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